About Us

Who we are ?


Established in 1984, Jhalak is a first generation entrepreneurial venture. With a wide distribution network spread across multiple states in the country, it has established itself as a player in the domestic market, and is increasingly focusing on expanding more. Jhalak is one of the leading brands in detergent and dishwash soaps.

Our organization holds the distinction of being a pioneer in its field. The exclusive array of excellent quality products has helped JHALAK to carve out a niche for itself in a very short span of time. The name Jhalak Finechem Pvt Ltd ( formerly Newfield Detergents Pvt Ltd) takes pride in its quality services and is growing by leaps and bounds constantly enriched with our zeal to become one of the leading manufacturing and trading companies in the national arena.

Our Mission is to provide brands that denote superior quality, to touch and positively impact the daily lives of our consumers; to ensure that our brands, business operations and corporate policies translate the core philosophy of offering value for the money spent to experience our products; to ensure that our people, processes and products reflect the ideals of integrity, ethics and professionalism.

Our Founder

Mr. Kailash Agarwal

Our founder has always believed in the independence of thoughts. After struggling through many small trades, he started with his own kirana store named “AZAD” General Store. Running a general store did not satisfy his urge to do something enormous. He soon became an agent of a Gujarat based detergent company and marketed their brand successfully throughout India.
Further, his business instincts inspired him to launch his own detergent brand“JHALAK ” in 1984.


Our SECOND generation entrepreneurs in family business.


Mr Kailash Agarwal and Ms Ayushi Agarwal